Training & Support
Clothes Mentor helps provide you the tools that you need to develop your business plan which, based upon our past experience and your local research and input, covers the cost goals for sales, expenses and profit. This business planning process guides you in getting bank financing and then managing your business on-going.
Real Estate: TRAINING
Location, location, location…it’s very important and our conservative development strategy helps you in seeking quality locations. Clothes Mentor stores are located in centers with high-visibility and traffic counts that meet specific demographic requirements. We provide training and assistance with site selection and stand lease terms.
Construction and Design: TRAINING
Clothes Mentor stores are colorful, fun, clean and inviting, and designed for a superior shopping experience for ALL women Size 0 to 26 and Maternity. Our proven store designs can be customized to adapt to your specific site/size requirements. We provide build-out specification, as well as sourcing of our fixtures to you at your cost.
Two separate, comprehensive training programs are provided on both pre-opening and post-opening topics – ranging from Business Plan, Financing, and Site Selection….to opening Store Operations, Merchandising, Inventory Management, and Point-of-Sale system training. Clothes Mentor training manuals are included.
An expert corporate support team supplies franchisees with detailed product placement diagrams and specific update merchandising techniques.
Your store inventory comes from customers in your market area responding to the advertising and marketing materials that we provide you. You pay for their placement. We will teach you how to buy the right quality inventory in the right quantities at the right price. This is critical to your level of success. We also teach you how to sell product. Our custom POS hardware/software system make the Buy/Sell process very easy to train new managers and staff. It will help you to manage the inventory so you can maximize your profit potential.
Franchisees receive regularly updated comprehensive operations procedures used in all Clothes Mentor stores. Twenty-four hour access to the Clothes Mentor extranet allows the franchisee to stay current with programs, procedures, useful tools, and training manuals.
Advertising and Marketing: ADVERTISING
Clothes Mentor provides various forms of advertising ranging from TV and radio broadcast and print media, to in-store posters and point-of-sale signage. We provide materials and direction for: public relations campaigns, local market advertising, and promotions.
Franchisees enjoy full privileges to our Extranet, and to our company subsidized Annual Conference with management, vendors, and field support staff. This Annual Conference, along with our 24-7 Extranet, help our franchisees and our Clothes Mentor management team to network effectively with each other to improve our business.